The roadscape, taken literally, forms ‘the area around the road in the public domain, or between the fences’- a key point of connectedness for society and an ever changing landscape for road usage.
Roads are at once practical, key economic arteries weaving together financial centres and enabling
people to earn and spend money. On the other hand, roads tell stories of geography and history and
provide access to space and social infrastructure- at once an entirely practical solution to the
challenge of movement of goods and people and provider of less immediately apparent societal
But what are the strategic implications of decisions made on our roads today, and what is needed to
take a longer-term view on how and who uses our roads and the spaces around it?
Last week Gaist launched a white paper called, 'understanding the roadscape, the answer to life, the
universe and everything?', exploring these very questions.
This comes in a busy month for Gaist, exhibiting at LCRIG Strictly Highways, RSTA Fact or Friction and
the ITS World Congress alongside upcoming events such as the 20’s Plenty conference and
Connected Britain events. Though showcasing the wide range of applications Gaist’s unique data
provision lends itself to, the common thread is the roadscape intelligence that underpins their offer.
That’s why they wanted to explore in more detail the wider strategic implications of the data we
provide, analyse and interpret.
You can read the article in full here